Most business websites do the same exact thing. They list all the features of their service or product and tell you how you can find them or order them. It's almost like they assume that just because someone is on the internet looking for their product or service that when they find them they exclaim "Eureka" and order of call or come in.
If that were the case then every business top spots of the search engine results would be doing the most business. But this is not the case. What makes the difference between a company with a "web presence" and a company that sell tons via the web?
Admittedly it is hard to tell which sites are the best if you don't know the sales numbers of each individual company. But I have been privy to these numbers for several business on various markets and I can tell you that the best looking most visually appealing sites have little to do with their commercial success (or failure).
Here are the main ingredients to having a site that sells.
1. Identify your prospects’ concerns. (A good headline that gets their attention.)
2. Appeal to your prospects’ emotional needs relative to your product or services. (Answer the question:"Why should I care?" or "What's in it for me?")
3. Use your business marketing copy to focus on how you help your prospects. (List your benefits/How you provide solutions)
4. Call to action. (Tell the web visitor what you want them to do "Right Now")
Your marketing copy can help you stand head and shoulders above your competitors. By capturing their attention,keying in on a particular problem and then showing how your product or service can fix that problem.
Of course this is a much simplified synopsis of the process,but I would dare say that if you simply restructured you sales copy on your web pages to follow the outline above,you would see a dramatic increase in your results.
Marketing: How you talk about what you do makes a difference in your results.
More Small Business Marketing Ideas: http://makepageone.com
