For a long time now search engine optimization has almost entirely been focused on Google. The reason is because Google commands the largest share of the search traffic market.
That's starting to change some,though. Bing is at the point now that it's worth focusing some of your SEO efforts toward it. Especially if your market is for searchers in the United States.
The Bing search engine responsible for 30% of all U.S. based searches. It's split about evenly between Yahoo (which,believe it or not,is now Bing-powered) and the Bing.com web site.
Prior to the Bing taking over Yahoo's search traffic,it really wasn't worth time or effort to rank in Yahoo and Bing. The SEO methods involved for ranking in them were different,and sometimes contradicted each other. So I always designed my SEO efforts to rank in Google and if that got me somewhere with Yahoo and Bing,all the better. But if Yahoo and Bing rankings didn't work out… no big deal.
So how do you get your website ranked in Bing? The good news is that is a lot of overlap between what you need to do for Google rankings and what you need to do for Bing. So many of the things you do for Google will lift all boats so to speak.
A couple of things are different which you should take note of.
1. Bing prefers links in the body of webpages and blog post.
To get traction for Google the main thing you have to do is build links. The more the better. Links from high authority sites even count more,so page rank plays a factor in the value you get from the mass of links that you build. Google want to see links and lots of them.
Bing,on the other hand,does place some value on all types of links,but the links that Bing values the most are links that appears within a block of content. This means Bing places a higher value for links within the content-portion of web pages and the text of articles and blog posts. Think of like this. If your links are attached to things like articles and blog comments,that's one thing. But if your links are in the body (main content) or a webpage,that means that people are not just "referring" to your site,but they are talking (writting) about your site. Hey,that would carry more weight with me too!
So to rank in Bing you need to put more focus links coming from within blog post and articles. The good part of this is that even when you are concentrating on ranking in the Bing search engine,all of these additional links you will also help your rankings in Google. It's just that you have to concentrate on getting better links.
2. Keyworded,Exact-match domain names count more in Bing.
The value of exact-match domain names has never been a matter for debate,even for trying to rank in Google. They serve to give your site,even a brand new one,a head start. It will help your rankings out a tremendously to have the domain name "austincustomhomebuilder.com" or .org to get you ranking for that keyword phrase. Even if you have to use dashes and a prefix or suffix on it,it is better than having that keyword phrase in the title tag only. So if you're wanting to start a new site or add a mini-network to your existing site,it would be better to pickup a domain name matching the exact set of primary keywords you want to rank for.
3. Placing more content on each page you want to have rank.
It appears Bing wants to see more content than Google does. With Google,you can rank an almost empty page if you have enough links pointing to it. Bing,on the other hand,favors content-rich sites and you will be hard pressed to find good rankings for the average "squeeze page," even if they are linked out the wahzoo.
So one plan of action to rank well in Bing is to make your pages content rich and make sure that your site contains a lot of related content that you can link to intra-page. That's right,links from one page to another,even within your own website is still a link! So be sure to do that.
Getting "in content" links to your site is probably the best route to take for ranking higher in Bing. Ranking in the search engines is all about the links you have to any given page. The major difference between Google and Bing however is that with Bing you have to get certain kinds of links (which does NO HARM with Google as well! )