Why Google Page Rank is Now Irrelevant

Today,I think Google Page Rank is com­pletely irrel­e­vant,and here are some very good rea­sons I feel that way.

Page Rank has lit­tle or noth­ing to do with your SEO rank­ings or results. Do a search for most any key­word and com­pare the page rank of the web­sites listed on page 2 with those on page one. In most cases you will find web­sites show up on page 1 that have a Page Rank of 0,and still,there they are ahead of much higher Page Rank sites that are either listed below them or even on page 2 of the results.

Page Rank is not rel­e­vant for real time search and social media results. Social media con­ver­sa­tions,real time news and sta­tus updates and other "instant" con­tent are rank­ing high in search results.  Even though the Page Rank for a tweet,sta­tus update or blog post or com­ment is 0,they can still show up high in search engine results.  Same thing for news releases and other con­tent. Heck,you can even find Youtube videos on page one results.  How "dope" is that?

Google says Page Rank is not impor­tant. Google has taken Page Rank from its web­mas­ter tools.  Why? Because it is not impor­tant.  Google Employee (Webmaster Tools Analyst) Susan Moskwa says "We've been telling peo­ple for a long time that they shouldn't focus on PageRank so much;many site own­ers seem to think it's the most impor­tant met­ric for them to track,which is sim­ply not true. We removed it because we felt it was silly to tell peo­ple not to think about it,but then to show them the data,imply­ing that they should look at it." In Google's forum is another place that Google tells you to not worry about Page Rank.

So,what should you do?  It's sim­ple… Don't worry about Page Rank.  You should worry more about cre­at­ing great con­tent,opti­miz­ing that con­tent for search and pro­mot­ing that con­tent in social media. That is what will get you vis­i­tors to your web­site. Then work to con­vert those vis­i­tors into leads and then customers.

Many of my clients have web­sites that they may have had for years and have a Page Rank of 1 or 2 and some­times even 3! They also had "0" traf­fic. The rea­son wasn't because of Page Rank,it's because they had "0" or next to no back­links. If you want to con­cen­trate on 1 thing that would do the most good for your web­site,con­cen­trate on link build­ing. However,(and this is just a word of warn­ing to save you time) you have to be going after the key­word (key phrases) that will give you a fight­ing chance.  You do this with key­word research.

For a free eval­u­a­tion of your web­site and how you can start dri­ving more trafffic to it,go to http://makepageone.com