When you use the same approach everyone else does,your Austin marketing takes on a “me too” look and your prospects have no idea why they should bother doing business with you versus the competition or just not doing anything at all.
Want a better response from your marketing?
Want your prospects to actually contact you and buy from you?
Are you putting stuff on your webpages that look,sound,reads and "feels" pretty much exactly like your competition’s marketing messages? Doing that will effectively kill your prospects’ interest in your business. To be more accurate,they just won't pay any attention to you or your site.
Here is the thing that most small business owners do that turns out to be a business killer. They need an ad, a marketing message or a website so what they do is simply copy what their competitors are saying. And they will do this nearly word for word. Basically,the only thing that is different is the name of the company and the contact info. For all intents and purposes,everything else is virtually identical.
If you want to see this type of marketing in action,pickup your local yellow book and go to the “Dentist” section. Here you'll find some of the worst offenders of this type of marketing. What escapes them all is that they all are going about it the wrong way from the get-go! Most print brochures and phone book ads are answering the questions "Who am I?" and "Why am I here?" These are questions that EVERYONE in the world is asking. But the part that fails to register is that is what EVERYONE is asking about THEMSELVES! They don't care who you are and why you're here! "Who am I?" is probably the most universal question of the human race. But if you're answering THAT question in your ads,you're addressing the wrong audience!
Answering "Who Am I?" and "Why am I here?" in your advertising is not only a swing and a miss,it's a swing and a miss without a ball or a bat. You might as well not even be standing at the plate!
The answers you should be giving is to the questions EVERYONE is asking about YOU! Those questions are "Why should I care?" and "
What's in it for me?" and "Why should I give any of my attention to YOU?" I promise you it's not because you have 13 years experience and are a member of the XYZ Professional Guild.
Okay great. So how do I make my marketing different and better? Here’s a pretty simple way to get yourself thinking in the right direction:
Make a list of what the main features of your service or products are and then tag on the end of each feature the words "which means…" For example: Our office has 5 dentist and 30 chairs which means… that when you call we can usually put you in our schedule within minutes to take care of your problem or work within your limited time frame.
Isn't that a whole lot better? Doesn't that put it in terms which would make someone want to file your phone # in an easy to find place,even if they don't need your services today?
Next,add proof via testimonials (video if you can) that proves how good you are for any one of the benefits that you are touting.
And most important of all,break with convention and give your marketing a fun personality. Show the side of you that your friends and family like about you. Be you for a change. It will make your webpage,advertisements and commercials stand out from your competitors ads. For some unknown reason people seem to think business sales messages have to be cold,stuffy and boring. They make that type of advertising sound like it's something good by labeling it "Professional." But it's just ordinary and boring. Guess what? People do business with people they like!
MakePageOne.com is an Austin Search Engine Optimization and Marketing firm that does two things.
- Gets people to your website
- Gets them to pay attention
Is that a good thing? 
For a free website and marketing evaluation go to MakePageOne.com.
