I hear the question all the time… "How can I get more sales or customers from the internet?" In fact,most Austin small businesses I run across have a website but get almost nothing from it! THIS SHOULD NOT BE! What's worse is that many business owners I've talked to have realized they need to do something about it and have hired out work at huge prices that are still getting them NOWHERE!
You might even think that by paying for placement on the search engines via "Pay Per Click" that it would turn things around. Then after spending perhaps thousands of dollars you find that while a few more people found your website,it didn't do for your business what you thought it would do… namely increase it.
Why is that?
To understand why this happens you really have to step back and look at your site as if you were someone who is not familiar with you or your business. Look at your website and ask the question…
"What is there about my website,the presentation of my business (my service,my product) that would "make" a visitor want to call me instead of any other Joe they find on the web or the Yellow Pages?"
If your website is simply a presentation of your wares,then the honest answer to that question is "Absolutely Nothing."
Before you ask the question,"How can I get more people to my website?" You really need to ask,"So what if more people do find me?"
Take a look at almost every website you can find for businesses in your city and you will find that almost all of them tell more than you want to know about how to find their place,outline the products or service they offer and many will have pictures of their kind and wonderful staff. If you are a searcher and find this site,your thought process might go something like this:"Great,they have what I'm looking for,they promise great service (like everyone else) and who cares who's on their staff,I don't know any of them anyway. Gee,their website would look better if it was more bluish-green (random thought other than "Should I call"). I wonder who else has this stuff in Austin?"
In other words,if nothing makes your store,your product or your service stand out from the rest,you might as well have never had them come to your website.
Yes it is,but I think it would be a disservice to you to think that just by getting more people to your website will automatically result in gobbs more sales. My point is,if you are going to invest your time and money in getting your site found on the web,you also need to include marketing in the equation. For instance,it is easy for you to understand that you could have the best converting website in the entire world but if no one finds it,you won't sell a thing. By the same token,if you have everyone in the world find your site but it does little to help convince people that YOU are the go-to place for this product or service,sure you will make more sales. The law of averages will give you that. But you will not reach anywhere near the level of increase that you were expecting. (More on this later.)
Here's an example of what I mean. Here is a business that used to worry about not being able to sell their stock fast enough. (It's live exotic animals,so not selling their new crop could be a "little problem.") By changing her main page up a bit and in this case adding video (in the middle and bottom of the main page),she now has a waiting list for her yet unborn critters. (See:Exotic Pets For Sale) In Castleberry Safari's case,the addition of video made her site different than most of her competitors in that her visitors learn more than "Just the Facts" about her business via the web. They also get to know more about the owner and her product. Because of that,she now sells out before she has product!
The added benefit of her videos too is that as far as Austin SEO is concerned,Google loves video! Between having her videos posted on several video social networks and publishing some content about her animals,her traffic has increased from 200 visitors per month to over 2,200 per month in less than 3 months time! Check out her site and compare it to other exotic breeder's sites that you find on the web. Then ask,"Who would you rather buy from?" "Who's site would you remember?" "Who's site would you be more likely to bookmark?"
I wish I could show you what her site looked like before she took a "marketing" approach to it. Suffice it to say that it looked pretty much like 8 out of 10 of the other breeder's sites that you'll find via a quick search for "exotic pets."
So the question comes,"How can I apply this to my Austin hair salon or Austin law practice or my sporting goods store or my nationwide personal defense gadget site or my (insert description of your business here) site?"
Austin SEO Academy
Well that's what Austin SEO Academy is here to address. I encourage you to make comments to post and articles that you read on this site. I'll do my best to answer questions or comment on observations made. I would also encourage you to attend my Austin Meetup meetings where we can go over these kinds of things face to face to help you market your business on the web better and help you get your business found by people who are looking for "your kind of stuff."
Be sure to subscribe to Austin SEO Academy on the form that you find on this page. I am very confident that you will find it worth your while. Just enter your name and email address to start receiving thought provoking material that may very well help you to do with your business what I did with mine. (5 time increase over 3 years — $250,000 to $1,300,000) So subscribe Now! In this blog I will be divulging all the things that I used to make this happen and show you exactly how you can do it yourself. Use it to help promote and increase your own business. This blog and newsletter right now are completely free. That will change at some point in the not too distant future,but current subscribers will receive a hefty discount over new subscriber fees. So be sure and subscribe to Austin SEO Academy right now!
You may have noticed the big pic below.
This shows the results of the most recent study of how people look at search results in their browser. The reason this is important is because if you are currently spending money on PPC,you might seriously consider getting your site found in the natural search results. Simply put,you can keep your money and get more visitors by doing so. Contrary to what you may have heard before,it's not an insurmountable job to get there and it can be done fairly quickly. Did I mention it saves you money. You can even do it all by yourself! I'll have more on this in the newsletter and on this site.
Of course,as mentioned earlier, you really need to have something on your site that makes prospects want to buy from you rather than the "other guy."